In a start-up, thrust is provided by capital, monetary and human/intellectual capital. The opposing horizontal force, or “drag”, is created by limited resources and the competitive forces targeting your customers and employees.

Weight, a fact of life, conspires against conventional flight similarly to how the likelihood of the success conspires against a start-up. Entrepreneurs start companies despite knowing that 9 in 10 start-ups will fail. Lift, the opposing force to weight, is created by a company’s differentiation and the team’s execution, along with a little hubris.


To help entrepreneurs and corporate innovators maintain level flight and to soar higher and faster we have brought together some of the leading thinkers, dreamers and artists to inspire, demonstrate and share their practical, authentic and actionable advice and life lessons. We host an annual conference showcasing these insights, and we look forward to sharing those thoughts here throughout the year.